Hampshire Cricket appoints New Reach PR

Sport and social impact communications agency New Reach PR has been appointed by The Ageas Bowl.

New Reach PR will support with raising awareness and celebrating The Ageas Bowl’s activities, the success and impact of Hampshire Cricket, as well as its role and responsibility to the community.

The agency, founded in 2021, has risen in prominence over the last 18 months and is becoming recognised as a world-leading communications agency specialising in telling powerful stories of sport and purpose. New Reach PR has worked with the likes of Laureus, EFL, BPA, England Squash, London Sport, Commonwealth Games England and many more.

Commenting on the announcement, Managing Director of New Reach PR, Nick Rewcastle said: “This marks a significant moment for New Reach as we enter the exciting world of county cricket courtesy of our partnership at The Ageas Bowl. Through working with Hampshire Cricket and Southern Vipers, we are also given the fantastic opportunity to support the broader non-sporting activities at The Ageas Bowl too, vitally demonstrating positive impact.

“There are great things happening at The Ageas Bowl, and now marks the time to tell these important stories and demonstrate its commitment to the community, planet and sport.”

Harry Walklin, Head of Marketing, Digital and Communications at The Ageas Bowl said: ‘’The appointment of New Reach coincides with an exciting phase here at The Ageas Bowl with the venue’s transformational redevelopment plans looking to further enhance the amenities on offer to the local community.

“The Ageas Bowl is an important community asset, and we look forward to working with New Reach to tell that story.”