The Success of the MS Dhoni Cricket Academy
M.S.Dhoni Cricket Academy (MSDCA) is an initiative by the great man himself, who is all set to go down as one of the most influential Indian cricketer of all-time.
His exploits as a wicket-keeper batsman, allied with his leadership credentials, has turned M.S.Dhoni, into his country’s best known sporting icon.
With the concept of ‘giving something back’ to the nation that worships MS Dhoni, the first cricket academy was launched in 2017 and within two years has 15 different sites established in India. The success prompted Aarka Sports, a company responsible for brand management of MSDCA, to go international. Before arriving in UK there are already three academies - two in Singapore and one in Dubai - now up and running.
The activation camps held in Slough and Harrow – in the last week of May – is set to serve as a prelude to the summer cricket camps and eventually the first MS Dhoni Cricket Academy in United Kingdom, aimed to go live in the second half of the 2019 summer.
Passionate cricket followers and great fan of MS Dhoni, Amit and wife Smitri Vig are the brains behind the venture to be managed through Professional Sports Alliance U.K. Ltd, based in Langley, Slough, established in 2018. The couple, in co-ordination with Satrajit Lahiri, and Sohail Rauf, the Head Coach and Head of Operations respectively, of MSDCA in India, shall offer an intense and focused coaching programme to children at grass root level.
Amit explained, ‘ We are thrilled to have both Satrajit and Sohail in UK as they are quality MSDCA coaches with previous experience in both India and England. The coaching contents of programmes we are delivering in these activation camps are designed by MS Dhoni himself and is exactly the same being offered in all established academies. We strongly believed that a uniformed policy all around the world was the right approach and kids were quite keen to see their individual video footage being analysed and discussed in a one-to-one session.’
© Cricket World 2019