Why are better facilities important for cricket clubs?

Clubs are always striving for success on the pitch and to be the best, so why shouldn’t they adopt a similar approach to their ground?

Now, while a well-kept ground and a shiny new scoreboard won’t actually score you any more runs or help take more wickets it can go a long way towards making that all-important good first impression.

"It's becoming a competitive world out there with club cricket, people are looking around, kids are going to places with the best coaches and facilities," Cristian Durant, company founder of Durant Cricket, says.

That observation cuts to the heart of the issue as without being able to attract new members, clubs cannot survive.

Durant adds: "Things like scoreboards and covers only enhance the ground; you walk on there and think ‘These guys mean business, they've got all the kit and they really do want to improve.’"

This is an area in which Durant Cricket specialise, and they have helped out hundreds of clubs over the years to make sure they have quality equipment that lasts and does the job it is supposed to do.

From cricket cages to sightscreens, coaching equipment and scoreboards, if you want to get ahead as a club, Durant can help – and they have package deals also available.

"I think it's about being forward thinking," Durant advises.

"It is competitive. You do want to attract players and get people in.

"You want them to want to come to your ground because you have the best stuff there."

© Cricket World 2016